THE WALKING DEAD and the F-Word

I’m confused. If it’s a cable program, aren’t you allowed to cuss as much as you want? Look at DEADWOOD. They practically invented new cuss words to use. Alternately, DA VINCI’S DEMONS was at times soft-core pornography. With cable shows, I thought it was a case of anything goes as far as sex, violence, and cussing. Does AMC have its own set of separate rules for its shows? It would seem so, as THE WALKING DEAD and FEAR THE WALKING DEAD have both avoided use of the F-word–until now. Now the shows are allowed to use TWO F-words per season!

Yeah, I don’t get it either. Negan can kill people in the most graphic ways I’ve ever seen on a television screen, bashing skulls with baseball bats, leaving eyeballs hanging out of sockets, but they can’t say the F-word? How does that make any sense? Considering the unparalleled success of THE WALKING DEAD, I’m surprised to showrunners didn’t just tell AMC how it was gonna be. “Yeah, our characters are gonna drop F-bombs right and left. What are you gonna do about it?” In all probability, the network wouldn’t have done ANYthing about it. Money talks. Pulling in the ratings it does, there isn’t much, I’d say that THE WALKING DEAD couldn’t get away with right now.